As a society, sustainability is becoming one of our top priorities. There are numerous beneficial practices in everyday communities that demand more attention, from environmental protection to safeguarding social, labor, and economic rights. These reasons are no longer even a choice for companies. So-called "social and corporate responsibility" is a requirement for both good health and the success of businesses, just as earnings.
There are several initiatives we can and must promote to establish more conscientious organizations, but there is no magic formula for supporting sustainable corporate policies.
In terms of the environment, it is easy to recall actions as simple as encouraging the donation of work equipment, making recycling stations available, using more energy-efficient lighting with LED technology, or renewing the fleet of company vehicles with an emphasis on electric mobility. In the social sphere, we can emphasize, for instance, the motivation to engage staff in volunteer efforts to address issues like poverty or social exclusion, the promotion of employability by establishing connections between staff members and young students, and the support of diversity (social and cultural) in the workplace.
The examples given are but a sample of the countless actions that businesses can take to develop a corporate culture that is more sustainable and inclusive. And let’s not kid ourselves: following a checklist of best practices won't make a company more responsible.
The identity and culture of companies should include sustainability, which requires constant participation from all parties: clients, partners, and staff. It is the only way i to humanize company management, provide a coherent and integral structure, and offer an example of a more conscious and synchronized leadership with a progressing society that is more ecological, happier, and more sustainable.
Other advantages naturally develop, including new business prospects, increased internal and external recognition, elevated satisfaction at work, and the attraction and retention of new clients and staff.
Although there is still a long way to go, Portuguese companies should endeavor. The most crucial thing is to remember that corporate responsibility is not a method of advertising or self-promotion. In truth, it is a vital competency that must be ingrained in every company's DNA.
News: Líder Magazine