Opinion: The power of AI in transforming recruitment processes

Recruitment has always been challenging for both recruiters and candidates. As one of a company's most important processes, we must follow various meticulous steps to find the perfect match. However, integrating artificial intelligence (AI) into this process has completely transformed the business landscape.

According to a study conducted by ManpowerGroup, over seven out of ten organisations currently use  artificial intelligence in recruitment or intend to do so in the next three years to simplify, speed up and optimise these procedures.

AI tools make the recruitment process considerably easier by identifying potential candidates who haven't applied for the job. By analysing data, particularly CVs and online profiles, AI can discover people with skills and qualifications relevant to the open opportunity without them having applied. In this way, companies can find new talent that might have gone unnoticed. 

However, it is essential to recognise that, despite the many benefits brought by AI, there are also some challenges to be considered, such as the fact that the algorithm can influence hiring if not used properly. It is, therefore, important for companies to implement measures to mitigate these issues, such as regular audits of the algorithms used in the recruitment process.

Alongside this, predictive analysis is another area where AI has a positive impact, as it makes it possible to analyse each candidate's data, including their previous work experience, academic qualifications and online behaviour. Accounting for these factors, AI can thus predict which profiles are most likely to be successful for the open position, allowing companies to make more informed hires.

This technology's implementation could also be an asset when analysing CVs since a person or team has to do so for each application. AI can do this quickly and efficiently, combining the specific requirements of the position with the qualifications that the candidates present. It also makes it possible to automate simple, routine tasks, such as scheduling interviews or following up afterwards.

On the candidate side, the use of chatbots is also enhancing the experience of those who apply for vacancies, as they offer immediate support in case of need and clarify any doubts regarding the vacancy in question or the application process itself. 

In this way, we can conclude that tools based on artificial intelligence are indeed transforming recruitment processes, making them more efficient and agile. Companies that integrate these new technologies into their processes not only improve their efficiency and effectiveness in recruitment, but also enrich the experience of candidates and employees themselves. However, although artificial intelligence is a powerful ally in identifying new talent, it is essential to recognise that the human element remains fundamental.

The analytical capacity of AI, combined with the experience and judgement of a recruitment team, results in more informed decisions aligned with the company's values and objectives. Therefore, the responsible adoption of artificial intelligence is not intended to replace, but to promote the skills of our People, providing them with a significant competitive advantage in a constantly evolving labour market.

News: ECO Sapo